Strategic marketing and communications for B2B technology companies.
Define your brand.
Refine your story.
Build momentum.
We help organizations simplify complexity, articulate their value, and build momentum through brand strategy, storytelling, and market positioning.
We believe clarity and creativity come from forward motion, and that great brands, like people, are always evolving, adapting, and moving toward what’s next.
Lace Up Creative exists to help organizations define their brand, refine their story, and build momentum through strategic marketing leadership and hands-on execution.
We help organizations:
✔ Clarify their positioning
✔ Translate complexity into compelling narratives
✔ Articulate the value behind their products and services
✔ Turn strategy into meaningful action
Fractional Marketing Leadership
Brand Strategy, Positioning & Messaging
Go-to-Market Planning & Product Launches
Executive Communications & Thought Leadership
Content Strategy & Multi-Channel Campaigns
Demand Generation, ABM & Growth Marketing
Partner Marketing, Events & Brand Activation
Creative Design & Sales Enablement
What We Offer
Why Lace Up
Experience that moves technology brands forward.
We've spent more than 20 years in the trenches of in-house B2B marketing. We've been the team of one, led small teams with big expectations, and built marketing organizations from the ground up. We've developed strategy, launched products, created content, managed agencies, guided corporate messaging, sat at the executive table, and reported to the board.
Today, we bring that experience to B2B technology companies, helping them define their brands, simplify complex messaging, and build lasting momentum.
Deep expertise across:
Cloud • Cybersecurity • SaaS • Managed Services • Infrastructure • Data Center • Disaster Recovery • Business Continuity • Cyber Resilience
More than a consultant. A strategic partner.
✔ Executive-level marketing leadership, without the cost of a full-time executive
✔ Deep expertise in B2B technology and complex solutions
✔ Strategic thinking paired with hands-on execution
✔ Flexible engagements that scale with your business
The Lace Up Method
Every engagement is built as a true partnership. We work as an extension of your team, bringing strategic marketing leadership that flexes to your goals and evolves with your business. While every client engagement is unique, they all begin with the same proven approach.
01
Assess
We evaluate your current positioning, messaging, marketing efforts, and growth opportunities to understand what's working, what's missing, and where to focus first.
02
Align
Together, we define priorities, refine your story, and create a practical roadmap that aligns marketing with your business goals.
03
Accelerate
Whether through fractional leadership, strategic support, or a focused project, we help you execute with clarity, consistency, and momentum.
“Erin has been a godsend for streamlining our brand messaging and marketing efforts at Breach Craft. The easiest part of our business is collaborating with Lace Up and watching them run with it.
As a small business in growth mode, getting our message right and in front of the right audience is critical for us. Lace Up Creative gives us the peace of mind that we don't end up in endless review cycles, tweaking and overthinking details. We outline what we want, have a few conversations, and it just materializes exactly on brand. Can't suggest them highly enough!”
— Mike Piekarski, Founder, Breach Craft
